Dripos Brand Guidelines
Designed a scalable brand system that unified product, marketing, and engineering through clear visual and technical standards, improving consistency, accessibility, and execution speed across platforms.
Role
Product Designer
Tools
Figma, Adobe CC
Team
1
Timeline
2 months
Objective
The objective was to go beyond visual identity. Rather than focusing solely on logos, colors, and tone, this brand system was designed as a scalable operational framework, with technical guidance that teams could reliably build from as the product and organization grew.
Challenge
The company lacked a unified brand system, which led to inconsistent visuals and subjective decisions across teams as the product scaled. Without preexisting documentation, different departments made their own creative decisions, resulting in ongoing brand drift.
DO NOT reposition the logo.
DO NOT use photos that reduce visibility.
DO NOT adjust the colors than our colors.
DO NOT recolor the logo.
Summary / Results
The brand system aligned product, marketing, and engineering around shared standards, improving consistency and execution as the company scaled. It reduced friction between design and engineering, streamlined implementation, and reduced repetitive design work, allowing designers to focus on higher-impact problems while enabling faster, more reliable launches as the product and organization grew.
Action Bar
Dynamic
06
24
Image Expand
Overlay
05
13
Read Time
Scroll
04
09